When your home doesn’t sell, it’s more than just frustrating—it feels personal. You’ve poured your time, money, and heart into getting ready for this move. You probably told your friends and family it was a done deal. So when the listing expires and there’s still no buyer, it’s totally normal to feel stuck... and maybe even a little embarrassed.

 

Here’s something most agents won’t mention: over 70% of homeowners who switch agents end up selling their home. Sometimes, a fresh approach really does make all the difference.

 

Thinking about re-listing with the same agent? According to the latest data from REDX, your chances of selling drop to just 50%. That’s basically a coin toss—and when it comes to something this important, that’s just not good enough.

 

 

According to REDX, only 1 in 3 homeowners with expired listings actually make a change. That means most either give up or stick with the same game plan—and end up with the same disappointing results. You deserve better than that.

 

 

Let’s take a look at what might’ve gone wrong—and how a fresh set of eyes and a new approach can help you turn things around this time.

 

 

Getting the price wrong can be a costly mistake—and unfortunately, a lot of homeowners are making that exact misstep right now.

 

Here’s what we need to do now: take a fresh look at the most recent sales in your area to make sure we’re landing on the right price. That means diving into real-time buyer trends and looking closely at any feedback you got during showings or open houses the first time around. Pricing right at—or even slightly below—market value is a smart move because it attracts more buyers and creates the kind of competition that gets homes sold.

 

You only get one chance to make a great first impression. If the listing photos didn’t stand out, the staging fell flat, or the home felt outdated, most buyers likely scrolled right past without even booking a showing. And for those who did come by, little things—like scuffed walls, old light fixtures, or a loose doorknob—can be enough to send them packing.

 

Here’s what we should do next: let’s walk through your home with a fresh perspective and see if anything—inside or out—might’ve been turning buyers off. Sometimes small tweaks, like removing dated drapes, adding a little staging, or throwing on a fresh coat of paint, can totally change the way buyers see (and feel about) your home.

 

If your home didn’t sell, it probably wasn’t getting the attention it needed. A few online photos and basic flyers just don’t cut it anymore. These days, top agents are using smart digital marketing, social media strategies, custom videos, and more to make sure your listing reaches the right buyers at exactly the right moment.

 

Here’s what we need to focus on now: simply listing your home online and crossing our fingers isn’t enough. We need a solid plan to get it in front of as many potential buyers as possible. With the right price, smart staging, and strategic marketing, your home will stand out and sell. Just take a look at this real-life example (see graph below):

 

 

In today’s market, sellers who aren’t willing to negotiate—whether it’s on closing costs, inspection repairs, or other concessions—often get left behind. And if your last agent didn’t prepare you for that reality, that’s really unfortunate.

 

Here’s what we need to do now: be open to meeting buyers where they are. The ultimate goal is to get the deal done—and sometimes that means getting a little creative to help them over the finish line. The good news? Home values have gone up over 55% in the last five years, so there’s a good chance you’ve got some flexibility to offer incentives without taking a hit to your bottom line.  

 

If your home didn’t sell and your listing has expired, don’t lose hope. You don’t need to walk away—you just need a stronger game plan and the right person by your side.

 

Over 70% of homeowners who switch agents end up selling their home after re-listing—and that’s not just luck. That’s the power of the right strategy.

 

If you’re ready for a strategy that actually works, let’s chat. I’ll walk you through what to do differently—and why those changes make all the difference. It’s time to get your move back on track.